Business Transaction Management Blog

Gartner, Forrester, et al: IT Spending and BTM

April 19, 2010 at 8:57 pm Russell Rothstein Leave a comment

By Russell Rothstein

April 19, 2010

It’s no secret that the business transaction management (BTM) market has taken off big time. Whereas just a couple of years ago, OpTier was single-handedly pioneering and educating the market about BTM, today just about every application performance management (APM) vendor is pitching some type of transaction profiling capabilities. The marketing barrage and hype are reaching fever pitch, oftentimes confusing enterprises about what truly constitutes BTM. In a market with inflated expectations, a good industry analyst will help end-user organizations separate the wheat from the chafe and identify the vendors that can deliver the goods. (Whereas the less proficient analyst will focus on creating snazzy yet vapid infographics.)

The good analysts aren’t afraid to ask tough questions and dig down deep into the details of technology, strategy and vision to get to their conclusions. So it’s not without a bit of amusement that we find that the major analyst firms are themselves out of sync in their predictions about the size of overall IT budgets in 2010. Gartner predicts that IT spending will remain flat in 2010, Forrester says IT spending will rebound strongly in 2010, and to round things out, Ovum sees that IT spending will grow only slightly.

And while the analyst groups differ regarding 2010 IT budgets, they all agree about one thing – BTM is growing fast and consuming a larger part of the IT software budget. Forrester has reclassified the APM market to include both APM and BTM, reflecting the increasing role that BTM is playing in managing application performance. And Gartner says that BTM is fundamental because it is the very center of application management.

So it’s no surprise that OpTier closed out Q1 with another blow-out quarter, penetrating into new geographies and vertical markets. Go no further than recent tweets by our SVP of worldwide sales replete with CAPS and lots and lots of exclamation points:

Colin_Rowland: Optier closes big deal….did I say big ? I meant HUGE !!!! details to follow….impressive details to follow in fact !!!!

Colin_Rowland: Optier closes another Multi Million Dollar contract, this time in AsiaPac !!!!!!! There is no stopping this company.

Stay tuned for public announcements of new customer wins and exciting news – we promise to keep the punctuation marks to the bare necessity… (!!!)

Entry filed under: Uncategorized. Tags: APM, Application Performance Management, BTM, Business Service Management, Business Transaction Management, forrester, gartner, IT budgets, ovum.