Archive for June, 2010

BTM 2.0 | My Thoughts

Stephen Burton, 29th June 2010

Business Transaction Management (BTM) this year became 5 years old. It’s currently the new kid on the block and has subsequently forced many APM vendors to switch their strategy to focus on a more business centric value proposition around business transactions rather than their legacy of monitoring IT silo’s. In fact, you’d be hard pressed to find an APM vendor these days who isn’t talking about business transactions and their crusade around “End to End” performance management. From my perspective BTM 1.0 has been delivered to the market and I’m very much looking forward to contributing to the next generation of BTM capabilities, let’s call it BTM 2.0 for arguments sake.

BTM 1.0 in my opinion was about providing visibility of all business transactions across all tiers all of the time to allows customers to manage IT from a business perspective. BTM 1.0 implementations typically focused on a single mission critical application or “business service” (if we’re looking at things from the business perspective) in a production environment where business impact is real and pain is felt the most. Customers who experience BTM 1.0 see things they’ve never seen before, this is why more and more IT mgmt vendors are keen to develop or acquire BTM capabilities. Whilst BTM 1.0 is coming to market nicely I’m already thinking of the future and where BTM is heading.

End to End for an Application

BTM 1.0 - End to End for an Application

For customers who thought BTM 1.0 was good, things are about to get better as they’ll be more unique visibility on the way with BTM 2.0. Why? Because customers are telling me they want to see the complete picture of their inter-connected business services (and if you’ve read my previous blogs – the customer is always right). The pervasiveness of Service Orientated Architectures (SOA) has been very visible from the customers I’ve been chatting to. Combine the last five years of SOA with customer’s recent consideration around cloud computing and you really begin to understand why complete visibility of inter-connected business services along with their dependencies is becoming critical to IT mgmt.  When a business service relies upon another business service or several business services customers need complete visibility of these dependencies so they can understand and manage the business services and business transactions that is really impacting their end user experience and ultimately their business. Without this visibility customers today are managing their business services in a silo’d approach which is fine if youe business services have no dependencies with other business services or they don’t run on a grid, utility or shared services environment. If they do have dependencies, run on shared services or are distributed across data centres and/or in clouds then they’re going to need good visibility in order to manage them effectively. This is where I believe BTM 2.0 will help customers; once again helping them see things they’ve never seen before so they can make smarter decisions and manage IT more effectively with complete visibility of how the business runs on IT. When a business transaction is executed by a user the customer should have full visibility of how that business transaction interacted with other business services and the infrastructure which underpins them. Seeing a complete jigsaw is better than seeing the pieces individually laid out, in my opinion BTM needs to provide the complete jigsaw view.

End to End for the Enterprise

BTM 2.0 - End to End for the Enterprise

I’m looking forward to making BTM 2.0 happen with our customers, tracking business transactions across one business service is done, tracking business transactions across multiple business services is where it’s now at. End to End is about to shift from the application perspective to an enterprise perspective and I can’t wait to see what topologies we’ll be drawing for our customers over the next 18 months.

Add comment June 29, 2010

4 in 5 Americans would pick up the phone if they ran into difficulties online w/insurance companies

During the ACORD Loma Insurance Systems Forum last month, we heard a lot of talk about customer efficiency and improving customer experience. Today, we announced the results of a survey conducted for OpTier by Ipsos Public Affairs that also points to the need for insurers to provide a better online experience for customers.

Some of the most interesting results of the survey include:

  • Four out of five Americans (83 percent) are likely to resolve any issues they experience in purchasing or processing a claim online by reaching for the phone.
  • Young people aged 18-34 are 10 percentage points more likely than older consumers to have already purchased or plan to purchase or research health insurance online (25 percent vs. 15 percent, respectively).

We all know that online customers looking to resolve claims and other issues via phone are an expensive proposition for insurance companies. BTM is one way for insurance companies to be sure online operations are keeping pace with customer needs. Solutions such as OpTier BTM help to alert staff to problems in real time so issues such as slow response times are resolved before they impact customer service.

You can find the full results of our survey on the Ipsos website at http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=4797.

In addition, to learn more about how BTM can help insurance companies to improve customer service, listen to our recent webcast with Forrester’s Ellen Carney where we discuss how to manage dynamic IT change in a complex insurance environment.

1 comment June 7, 2010

What Application Monitoring Tools Aren’t Telling You

By Linh C. Ho

With many traditional monitoring and management tool solutions on the market today, IT professionals are left holding the bag on how to piece together the solutions to deliver the data they need.  And now new technologies are changing the way you manage IT and what you should expect from IT management solutions.  See what you’re missing today and how things like shared services, cloud and business-oriented IT management are impacting traditional thinking.

In this session we will explore:

- What existing monitoring tools tell you today
- What they don’t tell you
- What’s the difference between BSM, BTM & APM
- How to add business value to your existing IT management investments
- How to gain real-time business impact intelligence for IT

To register: http://bit.ly/b15SnI
When: Thursday, June 10 2010 – 9am ET / 2pm BST

Add comment June 7, 2010


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