Business Transaction Management Blog

OpTier, the Company that Defined BTM — Forrester

By Linh C. Ho

Forrester recognizes OpTier as the company that defined BTM and already delivers capabilities that meet new market shift

Forrester today broadcasted the results of their Application Performance Management (APM) and Business Transaction Management (BTM) analysis. In this webcast that supplemented their recent research paper called: Competitive Analysis: APM and BTM – Forrester brings some clarity on the different technologies and approaches on the market, even though most share similar goal of helping IT manage the complexity of business services. Forrester analyzes 25 vendors and provides some guidance in product selection with a SWOT analysis (Strength, Weaknesses, Opportunities and Threats) for all these vendors. In this report, Forrester recognizes OpTier for being:

• The pioneer and the company that defined BTM
• Already on the future path of APM-BTM-and Complex Events Processing or CEP convergence as OpTier advances its technology to be closer to the business
• The established reference for BTM.

OpTier BTM  is the market leading solution for enterprise clients looking for immediate value for multiple stakeholders: business line managers, process owners, IT operations, application owners and support, QA and development. In a single solution, OpTier BTM:

• provides the most dimensions/views to help IT or the business understand impact and quickly isolate problem areas
• automatically discovers and dynamically maps transaction/application dependencies (great of CMDB projects!) via its real-time living topology
• manages application performance and business transactions in real-time, 24/7
• helps analyze change-impact for any new initiatives such as virtualization and cloud
• is flexible to tailor rich data sets for strategic corporate or executive dashboards with business KPIs
• provides resource utilization and cost metrics for capacity planners (with business transaction and application context) – great for provisioning and planning around cloud/virtualization

Forrester positioned OpTier in the true Business Transaction Management category and in the APM-BTM-CEP convergence as the market shifts! This is why leading corporations such as Deutsche Bank, Wachovia, Avery Dennison, Blue Cross Blue Shields and many more bank on OpTier as the trusted advisor to partner with and evolve with as business needs change.

September 29, 2010 at 10:45 pm Linh C. Ho Leave a comment

Moving Transactions to the Cloud?

By Linh C. Ho

Recently, I was interviewed by Joe McKendrick of Insurance Networking News. Joe wanted to know our thoughts on the challenges when it comes to business transactions and the cloud,  and how can enterprises mitigate risks of impacting their business. It also became apparent that conservative industries such as insurance (at least more conservative than their peers in banking or others), will be late adopters of the cloud. In the article we discuss how claims, medicare, actuarial and any critical service that is either revenue-generating or client-impacting will just have to wait unless insurers have the ability to ensure minimal to no disruption to the business and their end-users’ experience.

Full article by Joe McKendrick can be found here.

September 13, 2010 at 1:56 pm Linh C. Ho Leave a comment