Business Transaction Management Blog

I’ve been using the phrase “If everything is important then nothing is important” quite a lot in the last week. In my desperate attempts as a product manager to respond to every email, enhancement request, PRD, conference call and tweet it’s becoming quite challenging to say the least. I’m constantly fighting the battle of email and have even tried sending less email recently in the vain attempt that I’ll receive less…which didn’t seem to work at all. I even tried setting filters up on my inbox but still the emails keep getting through, it’s actually a novelty these days when someone picks up the phone and has the audacity to speak to me.

A typical day for me starts with a latte (and more often than not a chocolate chunk cookie) from Starbucks followed by a quick prioritization session. What things am I going to do today that will have the biggest impact on the company I work for? I could attempt each day to deal with email and tasks as they arrive on my desk in the vain attempt that I’ll keep everyone happy which normally requires working till 2am in the morning each day. Alternatively, I can be smart with how I work and push back of things that are less of a priority or have no tangible impact on the business.

Traffic lights don't always reflect the true business impact

What I go through daily as a product manager is pretty much identical to what operations and application support teams go through each day. Most support teams get email, in fact they get several hundred email or even several thousand emails as a result of the enterprise monitoring solutions they have hooked up to every component of their infrastructure. They have alerts and traffic lights configured for their OS, networks, storage, middleware, messaging, databases and users across hundreds of applications and thousands of physical servers. Customer’s enterprise dashboards turn red and stay red because they simply cannot deal with the volume they receive daily. It’s a monumental task to browse through alerts and put all the pieces together in the attempt that you can identify and isolate an issue before the business picks up the phone and starts asking questions.

More importantly, 99% of these alerts have no business context. The alerts contain technical information based on KPI metrics for a given threshold breach or state, they do not provide any visibility into how the alert is impacting the business. If an enterprise monitoring team receives 5,000 alerts a day how can they make sure they deal with the 3 or 4 alerts that are impacting the business vs. the 4,997 alerts that are just noise?

The answer is Business Transaction Management. When you can manage all business transactions across all tiers all of the time you have total visibility into how your business runs on IT. More importantly you can quantify business impact in real-time by seeing with your own eyes which business transactions, users and applications are experiencing service level breaches. You manage IT with business impact so that you can truly prioritise your teams and resources to deal with the incidents that are most detrimental your business. Gone are the days when your IT support department manages IT with traffic lights based on infrastructure alerts or by investigating each alert as it arrives in the inbox that is running out of disk quota.

Not all business transactions, users and applications are equal. Just like not all emails, enhancement requests and PRD’s are equal for a product manager. If you can’t prioritize and focus on the things that have an impact on your business then the amount of value you’re providing to that business is pretty questionable. In many organizations the business is IT and without IT the business would fail. It’s therefore essential that IT is aligned to the needs and priorities of the business.