Posts Tagged Stephen Burton

BTM 2.0 | My Thoughts

Stephen Burton, 29th June 2010

Business Transaction Management (BTM) this year became 5 years old. It’s currently the new kid on the block and has subsequently forced many APM vendors to switch their strategy to focus on a more business centric value proposition around business transactions rather than their legacy of monitoring IT silo’s. In fact, you’d be hard pressed to find an APM vendor these days who isn’t talking about business transactions and their crusade around “End to End” performance management. From my perspective BTM 1.0 has been delivered to the market and I’m very much looking forward to contributing to the next generation of BTM capabilities, let’s call it BTM 2.0 for arguments sake.

BTM 1.0 in my opinion was about providing visibility of all business transactions across all tiers all of the time to allows customers to manage IT from a business perspective. BTM 1.0 implementations typically focused on a single mission critical application or “business service” (if we’re looking at things from the business perspective) in a production environment where business impact is real and pain is felt the most. Customers who experience BTM 1.0 see things they’ve never seen before, this is why more and more IT mgmt vendors are keen to develop or acquire BTM capabilities. Whilst BTM 1.0 is coming to market nicely I’m already thinking of the future and where BTM is heading.

End to End for an Application

BTM 1.0 - End to End for an Application

For customers who thought BTM 1.0 was good, things are about to get better as they’ll be more unique visibility on the way with BTM 2.0. Why? Because customers are telling me they want to see the complete picture of their inter-connected business services (and if you’ve read my previous blogs – the customer is always right). The pervasiveness of Service Orientated Architectures (SOA) has been very visible from the customers I’ve been chatting to. Combine the last five years of SOA with customer’s recent consideration around cloud computing and you really begin to understand why complete visibility of inter-connected business services along with their dependencies is becoming critical to IT mgmt.  When a business service relies upon another business service or several business services customers need complete visibility of these dependencies so they can understand and manage the business services and business transactions that is really impacting their end user experience and ultimately their business. Without this visibility customers today are managing their business services in a silo’d approach which is fine if youe business services have no dependencies with other business services or they don’t run on a grid, utility or shared services environment. If they do have dependencies, run on shared services or are distributed across data centres and/or in clouds then they’re going to need good visibility in order to manage them effectively. This is where I believe BTM 2.0 will help customers; once again helping them see things they’ve never seen before so they can make smarter decisions and manage IT more effectively with complete visibility of how the business runs on IT. When a business transaction is executed by a user the customer should have full visibility of how that business transaction interacted with other business services and the infrastructure which underpins them. Seeing a complete jigsaw is better than seeing the pieces individually laid out, in my opinion BTM needs to provide the complete jigsaw view.

End to End for the Enterprise

BTM 2.0 - End to End for the Enterprise

I’m looking forward to making BTM 2.0 happen with our customers, tracking business transactions across one business service is done, tracking business transactions across multiple business services is where it’s now at. End to End is about to shift from the application perspective to an enterprise perspective and I can’t wait to see what topologies we’ll be drawing for our customers over the next 18 months.

Add comment June 29, 2010

Building a next generation BTM UI

by Stephen Burton, 20th April 2010.

It’s the day after we put the finishing touches to a brand new BTM UI and I feel like I’ve gone 12 rounds with Mike Tyson. It’s true what they say though, No Pain No Gain. I’ve been on the ropes, been knocked down several times but like Elton John says “I’m still standing”. A new baby is born and its certainly not an ugly one. I am expecting a few tears though when our field organization and customers gets their hands on it and start to shake it for the first time.

To be precise or wily it’s taken 18 months, 125 pages, 50+ detailed designs, 65 flights (most to Tel Aviv), 50+ customer meetings/webex’s, thousands of emails, hundreds of arguments, thousands of beers (5 beers per argument) and a good few hundred bugs. All for the sake of Business Transaction Management. Has it been worth it? Absolutely.

Visualise Transaction FlowAbout 18 months ago OpTier made a decision to build a next generation BTM user interface. It was becoming increasingly clear from customers and prospects that the value of BTM touched many stakeholders in the business and IT. Our previous GUI was more focused towards the technical audience being application support teams and application developers. When you track all transactions across all tiers all of the time and provide response time, SLA and resource consumption metrics by Application, Transaction, User, Location and Tiers you end up collecting a lot of valuable information. The problem is how do you show all this information to the right user in the right context? What is relevant for an application owner isn’t always relevant for an application support team or a capacity planner. Showing a technical view to a business stakeholder is like an English person receiving an Hebrew menu in an Israeli restaurant (not good when you’re hungry). Therefore one of the first decisions we made was to make our BTM GUI role based so we could support a variety of users and use cases. Simply put, a user logs in and is presented with a series of “activities” relevant to their role. Each activity (e.g. problem isolation) has a series of tailored views which allows the user to perform that activity using information which is only relevant to that user. For example, a business user is typically interested in business transaction volume, activity and SLA compliance – they don’t really care about CPU usage, tier chattiness or how many I/O operations happen when a business transaction is executed.

The second key decision we made was to make the GUI extensible from both an architecture and user perspective. It’s obviously good to provide out of the box roles, activities and views for our customers. However, the needs of every customer and user is different no matter how hard you try to support every use case. Therefore users can simply create their own roles, activities and views to make BTM information more relevant to them incorporating their own context, terminology and processes. With 13 dimensions (application, transaction, users, locations, tiers, …), 100+ available metrics, 3 working modes, 10 different visualizations (table, charts, clouds, GoogleMaps, …) and a slick graphic design built on top of Flex technology the possibilities to our users are now endless. In the current beta release we support 10 BTM activities with over 75 different BTM views, if users want something different they can go right ahead and create whatever activity and view they wish. Over the next 18 months we’ll be adding more dimensions, metrics and visualization that will help customers truly manage IT from a business perspective, the future is bright.

Visualise transaction SLA with geographical context using GoogleMapsThe last key decision was to outsource the whole usability and graphic design aspects of our GUI. OpTier specializes in tracking transactions across tiers, it does not specialize in designing user interfaces. BTM is our business, usability is someone else’s business (Puzzlehead in this case). I can tell you right now though usability is a political hot potato. Get 2 people in the same room and you’ll get two different opinions on what is intuitive, get 25 people in the room and you’ll get 25 different opinions. You’d be surprised how many times I heard the words “When I used to develop GUI we did it like this…”. As Einstein once said “Insanity: doing the same thing over and over again and expecting different results”. When you work with a usability company you’re implicitly trusting them to do the right thing based on your inputs and feedback. Unless your open minded with usability experts you’ll always look to the past instead of looking into the future. What was relevant 10 years ago in GUI might not be relevant in 2010. GUI from my perspective is more art than science, it has to capture the imagination and invite the user to play. Larry Ellison once said “When you innovate you’ve got to be prepared for people to tell you you’re crazy.”

Like anything which is brand new though, we’ll have our issues. I’m not naïve enough to think that our new GUI will be perfect from day one, it’s a significant improvement and departure from our existing GUI. We’ll be able to show more value than we could have possibly imagined 18 months ago with our previous GUI. Our users can access BTM value in a single click depending on what they are trying to accomplish. You want to see your application CPU consumption over time? Click on this view. You want to understand the business impact of the release you’ve just released to production? Click on this view. You want to see the individual transactions user X executed? Click on this view.

I see this GUI as the start of something new and exciting rather than the end of just another GUI project. GUI’s should evolve and provide users with something fresh, unique and exciting. Innovation isn’t about standing back and admiring what you’ve delivered in the past, it’s about constantly listening to what your customers want and coming up with killer ideas so you can deliver that competitive edge to your business and your customers business.

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Add comment April 20, 2010

Another “Less is More” Blog for ITSM and BSM Solutions

I’m jealous and in denial with several of my colleagues at work. It may have the “compare the meerkat” ring tone but my mobile phone was replaced last week with a new model of berry and I have to report I still feel inferior. It’s like I just traded a Porsche Boxster for a Boxster S, sure it’s a nice upgrade but everything is relevant and unfortunately everyone around me is driving a 911 Turbo at the moment in the  form of an iPhone.
Still, I’m not bitter. I think the introduction and innovation of the iPhone was exactly the kick up the ass that the mobile phone market needed. Think different is what Apple did and I think many IT vendors today should be following the same type of attitude for IT service management solutions. If I rewind the clock back just 5 years I owned a Sony Ericsson phone to make calls, a canon 2MegaPixel camera to take photos, an iPod “brick edition” to listen to music and a Dell laptop (also Brick Edition) to surf the web and do email. Today, I can get all that from an iPhone. The good news according to all my smug friends is that this iPhone thing actually works and is also quite sexy or something. The fact the camera, ipod, phone and browser is all integrated into the handset with an intuitive user interface is what is most impressive. If I owned an iPhone I wouldn’t need to buy 4 products from 4 different vendors.
Now try comparing with what I just said against the IT service management landscape today. Customers are buying ten to twenty point products to manage the different functions and components of IT. Most of which were never intended to work with each other from day one and have so many customisations that migrating to new versions is like moving house rather than redecorating the one you already own. Customers buy separate tools to manage end users, networks, servers, JVM’s, CLR’s, databases, storage and that is just a short list. That’s a lot of GUI, in fact that’s a lot of user logins and products to physically deploy, train and support across your IT organisation. And yet so often we hear the words “Less is More” used in conversation and sales pitches despite many vendors being responsible for most of this huge complexity in the first place. The key issue isn’t so much the number of products, it’s the way in which real users can navigate and perform real use cases to exploit the information across multiple products so they can manage IT more effectively. Dashboards in my opinion do not solve this issue, they provide a quick fix and band aid which is often used by a sales  team to try and promote “single pane of glass” views and “OOTB integration” yet in reality dashboards often limit navigation and task orientated use cases where you need to go from high level to low level data using a common context.
We recently announced a new product at OpTier last week which helps customers understand and manage their end user experience. Rather than create a new standalone product we listened to customers right from the start and did what they asked. We built the new product using the same framework we used to build our first product CoreFirst. Customers get all the benefits and features of a new product but they get it without all the drawbacks of buying yet another product to manage their IT services and components. They have a single GUI, a single data repository and a single user login to access both our products. Customers now get visibility of their end user experience with a complete profile of the business transactions that constructed those experiences all in a single click. We hid the technical complexity just like Apple did with the iPhone and on top of the integration we also decided to make the GUI more sexy in the process.
I may not own an iPhone but that doesn’t stop me appreciating what can be learnt from such innovation.

I’m jealous and in denial with several of my colleagues at work. It may have the “compare the meerkat” ring tone but my mobile phone was replaced last week with a new model of berry and I have to report I still feel inferior. It’s like I just traded a Porsche Boxster for a Boxster S, sure it’s a nice upgrade but everything is relative and unfortunately everyone around me is driving a 911 Turbo at the moment in the  form of an iPhone.

Still, I’m not bitter. I think the introduction and innovation of the iPhone was exactly the kick up the ass that the mobile phone market needed. Think different is what Apple did and I think many IT vendors today should be following the same type of attitude for IT service management solutions. If I rewind the clock back just 5 years I owned a Sony Ericsson phone to make calls, a canon 2MegaPixel camera to take photos, an iPod “brick edition” to listen to music and a Dell laptop (also Brick Edition) to surf the web and do email. Today, I can get all that from an iPhone. The good news according to all my smug friends is that this iPhone thing actually works and is also quite sexy or something. The fact the camera, ipod, phone and browser are all integrated into the handset with an intuitive user interface is what is most impressive. If I owned an iPhone I wouldn’t need to buy 4 products from 4 different vendors.

ITSM & BSM - Lots of pieces integrated but not the picture you expected.

ITSM & BSM - Lots of pieces integrated but not the picture you expected.

Now try comparing with what I just said against the IT service management landscape today. Customers are buying ten to twenty point products to manage the different functions and components of IT. Most of which were never intended to work with each other from day one and have so many customisations that migrating to new versions is like moving house rather than redecorating the one you already own. Customers buy separate tools to manage end users, networks, servers, JVM’s, CLR’s, databases, storage and that is just a short list. That’s a lot of GUI, in fact that’s a lot of user logins and products to physically deploy, train and support across your IT organisation. And yet so often we hear the words “Less is More” used in conversation and sales pitches despite many vendors being responsible for most of this huge complexity in the first place. The key issue isn’t so much the number of products, it’s the way in which real users can navigate and perform real use cases to exploit the information across multiple products so they can manage IT more effectively. Dashboards in my opinion do not solve this issue, they provide a quick fix and band aid which is often used by a sales  team to try and promote “single pane of glass” views and “OOTB integration” yet in reality dashboards often limit navigation and task orientated use cases where you need to go from high level to low level data using a common context.

We announced a new product at OpTier last week which helps customers understand and manage their end user experience. Rather than create a new standalone product we listened to customers right from the start and did what they asked. We built the new product using the same framework we used to build our first product CoreFirst. Customers get all the benefits and features of a new product but they get it without all the drawbacks of buying yet another product to manage their IT services and components. They have a single GUI, a single data repository and a single user login to access both our products. Customers now get visibility of their end user experience with a complete profile of the business transactions that constructed those experiences all in a single click. We hid the technical complexity just like Apple did with the iPhone and on top of the integration we also decided to make the GUI more sexy in the process.

I may not own an iPhone but that doesn’t stop me appreciating what can be learnt from such innovation.

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Add comment October 5, 2009


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