we know our users are complaining, we know we are losing business, we have been trying to identify the issue for days, I am losing credibility, I missed several friends dinner, I work every weekends, I have to leave the office now because I have to jump on a change management conference call while driving with the kids screaming in the back of the car. I have other things on my plate, like launching our new private banking services, budgeting for new servers to address our merger with ABC company, I need to grow my business, we can’t even have a feel on how our services behave nor identifying simple problem such as one out of five times the browser hangs when entering employee badge number. The assumption I made last week on where the problem might have been are now wrong, the change management team applied a patch against that specific application and the problem didn’t go away. I am stress and tired…. I am stress and tired…. I am stress and tired…. I am stress and tired….

IT experts would say: “I have tools several, several, several, several tools, and it is true after triaging all the alerts, the tools were able to isolate issues but I really just care about what impacted my users in company ABC. What is the behavior of my most revenue generating transactions today and what will it be after we merge the two companies’ systems next week, how would I know if it improves or degrades the overall business service?”Familiar with THIS?  What if you would take a peek at introducing Business Transaction Management (BTM) into your IT process?

You would finally see at this moment the IT consumers and IT producers of business transaction information, knowing whom and what is impacted, focusing only on the most important services. What if you knew the exact flow of the information and the behavior of your special revenue generating credit card application transactions? BTM is a source of rich IT information.  It is much more than incident management, you can not only understand the current behavior and plan for growing your business you can see the impact on your services of an unplanned or planned change.

This is the cure to resolve the “THIS”, today, tomorrow, next week, on a constantly changing fluid IT environment. Really who could have predicted that you would transact business via text messages?  With this information on hand feel free to use those specialized tools and apply them appropriately to isolate granular application components issues but change the way you think about managing IT,  It is not always about technical components. Now, I won’t cure all your stress and fatigue as there always be screaming kids, traffic, lines at the coffee shop but one less thing to worry about, getting a little more of your personal life back, one more thing to proudly walk to your management and really feeling good that you know the “THIS” at every moment of the day and I guarantee you will be grooving along a Disco song….

As a vendor of BTM solutions, we know what our costs are, so that part of the equation is fairly simple to figure out.  Trying to put a dollar amount on the value of BTM is where things get trickier.

The common way of quantifying the value is breaking it down into value points that derive from the different ways customers use BTM.  For example, practically every user who deployed a BTM solution in Production has been using it, among other things, to prevent application outages.  If we can determine the monetary cost of an outage – and we can – and if we can show that BTM has reduced outages by a certain percentage (or eliminated them entirely), we will be able to calculate how much money was saved by deploying BTM for outage avoidance.

And outage avoidance is just one of the many use-case scenarios for BTM.  Virtually everyone who implemented BTM has also discovered how useful it can be for problem isolation and resolution.  Just like with outages, it is possible to measure or estimate the cost of the problem determination and resolution cycle.  If it can then be demonstrated that the Mean Time to Repair (MTTR) for performance issues dropped by 70% since a BTM solution was implemented, we can add this windfall as another component in the total value of BTM.

We can come up with more use-case scenarios for BTM and estimate how much money was saved in each one of them.  BTM can cut costs by improving processes such as application optimization, QA testing, SLA management, capacity planning, activity-based costing, application consolidation, and more.  Each one of these cost savings can contribute nicely to the bottom line value of BTM in an organization, but does this total really represent the value of BTM for the organization?

I hereby propose that it does not.

If we examine all the different scenarios in which BTM is used, we can see one common element and that is that BTM provides a new level of visibility that did not exist beforehand.  BTM allows IT to see things that they could not see before.

Consider this analogy: Nine year-old Jack is a vision-impaired kid who, for the first time in his life, gets a pair of glasses that allows him to see clearly.  How much are the glasses worth to him?  We could point out that with his new glasses on, Jack successfully avoided an incoming car as he was crossing the street and saved himself from being badly injured or worse.  Also, Jack now spends only 30 minutes a day doing homework whereas before it used to take him well over two hours.  Furthermore, Jack’s family can finally move out of their expensive house, which has special amenities for the vision impaired, and into a regular house.  This will cut down their rent by almost 20%.

Each one of these observations can be translated into a dollar amount, but is this getting us any closer to determining the true value of glasses for nine year-old Jack?  What about the fact that for the first time, Jack can see what his parents and sister look like?  His amazement when he found out that his cat actually has one blue eye and one green eye?  His pride at finally being able to read books and watch TV just like the other kids?  Isn’t Jack getting far more value out of these simple discoveries and accomplishments than from having to spend less time doing homework?

BTM is a game-changing technology. Being able to see transactions clearly enables IT to stop “flying blind” and start making informed decisions that take service management to the next level.  Just like Jack with his new glasses, once IT starts using BTM regularly, they can no longer manage without it even for one day.  What, then, is the real value of BTM for an organization?  The question will remain open for now, but I can tell you that much – it goes far, far beyond just being able to avoid outages and fix problems faster.

A typical day for me starts with a latte (and more often than not a chocolate chunk cookie) from Starbucks followed by a quick prioritization session. What things am I going to do today that will have the biggest impact on the company I work for? I could attempt each day to deal with email and tasks as they arrive on my desk in the vain attempt that I’ll keep everyone happy which normally requires working till 2am in the morning each day. Alternatively, I can be smart with how I work and push back of things that are less of a priority or have no tangible impact on the business.

Traffic lights don't always reflect the true business impact

What I go through daily as a product manager is pretty much identical to what operations and application support teams go through each day. Most support teams get email, in fact they get several hundred email or even several thousand emails as a result of the enterprise monitoring solutions they have hooked up to every component of their infrastructure. They have alerts and traffic lights configured for their OS, networks, storage, middleware, messaging, databases and users across hundreds of applications and thousands of physical servers. Customer’s enterprise dashboards turn red and stay red because they simply cannot deal with the volume they receive daily. It’s a monumental task to browse through alerts and put all the pieces together in the attempt that you can identify and isolate an issue before the business picks up the phone and starts asking questions.

More importantly, 99% of these alerts have no business context. The alerts contain technical information based on KPI metrics for a given threshold breach or state, they do not provide any visibility into how the alert is impacting the business. If an enterprise monitoring team receives 5,000 alerts a day how can they make sure they deal with the 3 or 4 alerts that are impacting the business vs. the 4,997 alerts that are just noise?

The answer is Business Transaction Management. When you can manage all business transactions across all tiers all of the time you have total visibility into how your business runs on IT. More importantly you can quantify business impact in real-time by seeing with your own eyes which business transactions, users and applications are experiencing service level breaches. You manage IT with business impact so that you can truly prioritise your teams and resources to deal with the incidents that are most detrimental your business. Gone are the days when your IT support department manages IT with traffic lights based on infrastructure alerts or by investigating each alert as it arrives in the inbox that is running out of disk quota.

Not all business transactions, users and applications are equal. Just like not all emails, enhancement requests and PRD’s are equal for a product manager. If you can’t prioritize and focus on the things that have an impact on your business then the amount of value you’re providing to that business is pretty questionable. In many organizations the business is IT and without IT the business would fail. It’s therefore essential that IT is aligned to the needs and priorities of the business.

Head over to the press release on OpTier.com to learn more about the research.